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In the summer of 2017, 15 year-old Eli Zied returned to his home in New York City after a 5-week pre-college summer program determined to create a new company. After learning about business and marketing, Eli sought to create a clothing brand that combined the style and attitude of urban brands he wore and loved with a lifestyle movement that motivated people to practice positive habits to achieve their goals. With a little money saved from birthday and bar mitzvah gifts and a lot of drive, Habits 365 was born.